Credit Key's target audience encompasses a broad range of B2B e-commerce businesses across various industries. This includes businesses selling goods that typically involve larger transaction values or recurring purchases, such as wholesale suppliers, manufacturers, distributors, and online retailers specializing in business-to-business products. Specific industries could include, but are not limited to, construction supplies, industrial equipment, office furniture, restaurant supplies, medical devices, automotive parts, agricultural products, and IT hardware/software. The common thread among these businesses is the need to offer their business customers flexible payment terms and credit lines directly at checkout, streamlining the purchasing process and removing friction points. They are likely looking to increase sales, improve customer loyalty, and gain a competitive edge by providing a superior B2B buying experience. Their customers, in turn, are businesses ranging from small and medium-sized enterprises (SMEs) to larger corporations that prefer to manage their cash flow by utilizing credit terms for their purchases.