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Major Markets
Key Competitors
Focus on sustainable and ethically sourced materials.
Unique and curated selection of furniture and home decor.
Strong online presence and visual branding.
Higher price point compared to mass-market retailers.
Limited physical store presence.
Potential for longer lead times due to bespoke nature of products.
Expand into new international markets with a strong online presence.
Collaborate with designers and architects on exclusive collections.
Increase brand awareness through strategic partnerships and influencer marketing.
Economic downturn impacting consumer spending on discretionary items.
Increasing competition from both online and brick-and-mortar retailers.
Fluctuating costs of raw materials and shipping.
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Cransten's primary market is the United States, followed by Canada. Other important markets include the UK, Australia and Germany.
United States
45% market share
Canada
10% market share
United Kingdom
8% market share
Australia
7% market share
Germany
5% market share
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Data shown in percentage (%) of usage across platforms
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