Top Marketing Strategies for ConexED

ConexED User Persona

Name:

Emily Jones

Age :

19

Gender :

Female

Occupation :

College Student

Industry :

Education

Education :

High School Diploma

Preferred platforms

GOALS

• Successfully transition from high school to college and maintain high grades
• Find relevant extracurricular activities to build her resume and explore career interests
• Effectively manage her time between classes, studying, a part-time job, and a social life

Frustrations

• Feeling overwhelmed by the volume of coursework and exams
• Difficulty connecting with classmates and feeling a sense of belonging
• Struggling to balance academic responsibilities with personal life and part-time work

Name:

David Lee

Age :

21

Gender :

Male

Occupation :

Undergraduate Student

Industry :

Technology

Education :

Some College

Preferred platforms

GOALS

• Secure a competitive internship in computer science for the summer
• Master a challenging programming language to excel in his coursework and future career
• Build connections with professors and industry professionals for mentorship and career advice

Frustrations

• Lack of clarity on career paths and internship opportunities
• Difficulty grasping advanced concepts in computer science courses
• Feeling intimidated by the competitive job market in the tech industry

Name:

Sarah Chen

Age :

26

Gender :

Female

Occupation :

Graduate Student

Industry :

Education

Education :

Bachelor's Degree, Psychology

Preferred platforms

GOALS

• Get accepted into a reputable clinical psychology Ph.D. program
• Publish her research findings in a peer-reviewed academic journal
• Network with professionals in her field to explore potential career paths after graduation

Frustrations

• Balancing rigorous coursework with research commitments and part-time teaching responsibilities
• Dealing with the pressure and uncertainty of the Ph.D. application process
• Feeling overwhelmed by the competitive job market for clinical psychologists

ConexED Geographic and Demographic Insights

Geographic Insights: ConexED's primary market is North America, with a strong presence in the US and Canada. They are also expanding into other English-speaking markets like the UK and Australia.

Demographic Insights: ConexED's target audience is primarily students aged 18-34, with a slightly higher representation of females. This aligns with typical college and university demographics.

ConexED Socio-economic Profile

Household and Income Insights: Target users often belong to households of 2-4 members, with income levels ranging from medium to low, reflecting student financial situations.

Educational and Employment Insights: The platform mainly targets students currently enrolled in university or college, aligning with their focus on academic support and success.

ConexED Behavioral Insights

Interest-Based Insights: The target audience shows diverse interests including technology, music, gaming, social media, travel, sports, and naturally, education.

Technology and Social Media Usage: Users prefer mobile devices (Android and iOS) and engage heavily on YouTube, TikTok, and Instagram, reflecting typical young adult behavior.

ConexED Top Competitors