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Coverage Cat Target Audience

Coverage Cat targets individuals who need home, renters, auto, or umbrella insurance, earn over \$100,000 annually, possess less than \$10 million in assets, and reside in specific states (California, Florida, New York, Texas, Washington). They aim to provide competitive insurance rates and expand to more states in the future.

User Segments

Coverage Cat Geographic Distribution

Coverage Cat's primary target market is the United States, with a significant focus on California. They see potential for international expansion, particularly in Canada and English-speaking countries.

Top Countries

United States flag

United States

90%
Canada flag

Canada

5%
United Kingdom flag

United Kingdom

2%
Germany flag

Germany

1.5%
Australia flag

Australia

1.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Coverage Cat's user base consists of individuals and families, primarily with medium to high income levels, reflecting their target audience.

Employment Status

Income Distribution

Education Level

Coverage Cat Behavior Analysis

Behavior Profile

Device Breakdown

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