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Coterie Target Audience

Coterie's target audience is parents of newborns, infants, and toddlers, particularly those seeking high-quality, eco-conscious diaper and baby care alternatives. This audience is health-conscious, design-minded, and willing to invest in products that align with their values.

User Segments

Coterie Geographic Distribution

Coterie's primary market is the US and Canada, indicating a strong North American focus, followed by a presence in the UK, Australia, and Germany.

Top Countries

United States flag

United States

60%
Canada flag

Canada

15%
United Kingdom flag

United Kingdom

10%
Australia flag

Australia

7.5%
Germany flag

Germany

7.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Coterie's customer base leans towards households with 2-4 members and predominantly middle-income earners willing to spend on premium baby products.

Employment Status

Income Distribution

Education Level

Coterie Behavior Analysis

Behavior Profile

Device Breakdown

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