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Coterie Target Audience
User Segments
Age: 34
Gender: Female
Occupation: Pediatrician
Education: Professional Degree, Medicine
Age: 38
Gender: Male
Occupation: Software Engineer Lead
Education: Master's Degree, Computer Science
Age: 31
Gender: Female
Occupation: Financial Analyst
Education: Bachelor's Degree, Finance
Dr. Sarah Chen
Goals
- Ensure her child's health and development with the safest and most effective products
- Maintain a balanced and fulfilling career while being an attentive parent
- Minimize environmental footprint through sustainable consumption choices.
Pain Points
- Lack of transparency from some baby product brands regarding ingredients and testing
- Limited time for extensive research into every product decision
- Managing unexpected childcare needs or last-minute changes to her busy schedule.
Coterie Geographic Distribution
Coterie exclusively serves the United States, operating across all 50 states and D.C., with no international shipping, although some products are manufactured abroad.
Top Countries
United States
Canada
Japan
United Kingdom
Australia
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Coterie targets mid-to-high income households, typically with 3-4 members, reflecting the premium product positioning.
Employment Status
Income Distribution
Education Level
Coterie Behavior Analysis
Behavior Profile
Device Breakdown
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