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Coterie's target audience is parents of newborns, infants, and toddlers, particularly those seeking high-quality, eco-conscious diaper and baby care alternatives. This audience is health-conscious, design-minded, and willing to invest in products that align with their values.
Coterie's primary market is the US and Canada, indicating a strong North American focus, followed by a presence in the UK, Australia, and Germany.
United States
Canada
United Kingdom
Australia
Germany
Primary age group concentration shows strong presence in:
31-35
Most active age range
Coterie's customer base leans towards households with 2-4 members and predominantly middle-income earners willing to spend on premium baby products.
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