Top Marketing Strategies for Core Four Roofing

Core Four Roofing User Persona

Name:

John Miller

Age :

42

Gender :

Male

Occupation :

Senior Marketing Manager

Industry :

Technology

Education :

MBA, Marketing

Preferred platforms

GOALS

• Secure a reliable and reputable roofing contractor to replace his aging roof before the next hurricane season
• Ensure the roofing project stays within a reasonable budget to avoid impacting planned family vacations
• Navigate the insurance claim process smoothly and maximize reimbursement for the roof replacement.

Frustrations

• Finding time in his busy schedule to research and compare different roofing contractors
• Dealing with pushy salespeople and unclear pricing structures
• Understanding the complexities of insurance policies and claims procedures.

Name:

Sarah Williams

Age :

35

Gender :

Female

Occupation :

Teacher

Industry :

Education

Education :

Master's Degree, Education

Preferred platforms

GOALS

• Find an affordable roofing solution that fits within her family's budget
• Ensure the chosen contractor uses high-quality materials and offers a strong warranty for peace of mind
• Schedule the roofing work during the summer break to minimize disruption to her work schedule.

Frustrations

• Dealing with unexpected home repairs and their impact on her family's finances
• Feeling overwhelmed by the technical jargon and options presented by roofing contractors
• Coordinating childcare and managing household responsibilities while the roofing work is being done.

Name:

David Lee

Age :

58

Gender :

Male

Occupation :

Retired Engineer

Industry :

Retired

Education :

Bachelor's Degree, Mechanical Engineering

Preferred platforms

GOALS

• Maintain the value and curb appeal of his property by addressing minor roof repairs promptly
• Find a trustworthy contractor who respects his time and provides clear communication throughout the project
• Ensure the repair work is done correctly the first time to avoid recurring issues.

Frustrations

• Dealing with contractors who don't show up on time or provide accurate estimates
• Worrying about potential scams or shoddy workmanship
• Feeling unsure about the best course of action for minor roof damage.

Core Four Roofing Geographic and Demographic Insights

Geographic Insights: Core Four Roofing primarily serves the US market, with a near-exclusive focus on Texas (99%). Minimal international presence is observed.

Demographic Insights: Core Four Roofing's target audience leans towards homeowners in the age range of 35-64, with an equal distribution between genders.

Core Four Roofing Socio-economic Profile

Household and Income Insights: The majority of Core Four Roofing's target audience are in households of 2-4 members, representing a mix of income levels, with a slight skew towards medium and high income.

Educational and Employment Insights: Core Four's audience is primarily employed full-time or are business owners with at least a university or college level education.

Core Four Roofing Behavioral Insights

Interest-Based Insights: Customers are interested in home improvement, weather, local news, real estate, DIY projects, gardening, and family activities.

Technology and Social Media Usage: They are active on social media, particularly YouTube, Facebook and Instagram. Usage is distributed across desktop and mobile devices.

Core Four Roofing Top Competitors