Find stats on top websites
Industry Landscape
The event and association management industry is currently in a phase of dynamic evolution, driven by technological advancements and changing attendee preferences. Hybrid and virtual event formats are becoming increasingly prevalent, alongside a renewed focus on sustainability and attendee engagement. Specialization, particularly in niche sectors like medical and scientific conferences, remains a key differentiator. The industry is adapting to new challenges, emphasizing strategic partnerships and integrated solutions for comprehensive client support.
Total Assets Under Management (AUM)
MICE Industry Market Size in Switzerland
~Approximately 2.3 billion USD (2023 estimate)
(7.5% CAGR)
- Resurgence of in-person events.
- Growth in hybrid event adoption.
- Increased corporate and association spending.
Total Addressable Market
2.3 billion USD
Market Growth Stage
Pace of Market Growth
Emerging Technologies
AI-Powered Event Personalization
AI algorithms can analyze attendee data to offer personalized content recommendations, networking suggestions, and tailored event experiences, enhancing engagement.
Immersive Virtual & Hybrid Platforms
Advanced virtual reality (VR) and augmented reality (AR) integrations create more engaging and interactive digital event environments, blurring the lines between physical and virtual attendance.
Blockchain for Ticketing & Data Security
Blockchain technology can provide secure, transparent, and immutable records for ticketing, credentialing, and data management, reducing fraud and enhancing privacy for event participants.
Impactful Policy Frameworks
Swiss Data Protection Act (DPA) (2020)
The revised Swiss Data Protection Act (DPA), effective from September 1, 2023, aligns Switzerland's data protection laws more closely with the EU's GDPR, enhancing individual rights regarding their data.
Congrex Switzerland must ensure robust data privacy frameworks for all attendee and member data, impacting their registration, marketing, and membership management services.
Swiss COVID-19 Ordinance on Measures (2020-2022)
While largely relaxed, residual elements and potential for re-imposition of measures related to public gatherings and health protocols for events remain a consideration in Swiss federal and cantonal regulations.
Congrex Switzerland may still need to adapt event formats and venue arrangements to comply with evolving health guidelines and ensure attendee safety, affecting logistical planning.
Federal Act on Public Procurement (BöB) (2019)
The revised Federal Act on Public Procurement (BöB), effective from January 1, 2021, aims to promote fair competition and transparency in public contracting, including services for public sector entities.
If Congrex Switzerland bids on contracts from public or semi-public associations, they must adhere to new procurement transparency and bidding procedures, potentially affecting their acquisition of certain association management clients.
Transform Your Ideas into Action in Minutes with WaxWing
Sign up now and unleash the power of AI for your business growth
