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CommonPlaces is a full-service digital agency specializing in website design and development, digital marketing, and ongoing support. They focus on creating engaging customer experiences and building custom solutions tailored to each client's unique needs. CommonPlaces has a strong track record, with over two decades of experience and over 1,000 completed projects.
Company : CommonPlaces
Industry : Digital MarketingWeb DevelopmentWeb Design
CommonPlaces Key Value propositions
CommonPlaces Latest news
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CommonPlaces SWOT Analysis
Strengths
Experienced team with over two decades of experience in digital marketing and web development.Strong portfolio showcasing successful projects across various industries.Client-focused approach with a commitment to understanding and meeting unique business needs.
Weaknesses
Limited geographical reach due to its primary location in New Hampshire.Potential difficulty in competing with larger digital agencies with broader service offerings.Reliance on industries facing economic fluctuations could impact business stability.
Opportunities
Expanding service offerings to include emerging technologies like AI and machine learning integration.Developing strategic partnerships to expand geographical reach and access new client segments.Leveraging content marketing and thought leadership to attract clients seeking specialized expertise.
Threats
Intense competition in the digital marketing and web development industry.Rapid technological advancements requiring continuous adaptation and innovation.Economic downturns potentially impacting client budgets and demand for digital services.
Top Marketing Strategies for CommonPlaces
Personalized User Onboarding
This strategy helps CommonPlaces establish strong client relationships by providing tailored guidance and support, enhancing user satisfaction and reducing churn. It can also help users quickly grasp the value of the platform, encouraging them to utilize its features and convert to paying customers.
Content-Specific Call-to-Action Optimization
By strategically tailoring the calls-to-action to align with the specific content being consumed, CommonPlaces can increase conversion rates and drive more targeted engagement. This can effectively guide visitors towards the desired actions and generate valuable leads.
CommonPlaces User Persona
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CommonPlaces Geographic and Demographic Insights
Geographic Insights: CommonPlaces primarily targets the US market, holding a dominant 90% share. Canada, UK, Australia, and Germany represent smaller, emerging markets.
United States
90%
Canada
3%
United Kingdom
2%
Australia
1.5%
Germany
1%
Demographic Insights: CommonPlaces attracts users aged 25-44, reflecting professionals seeking digital solutions. The platform slightly favors males, aligning with decision-making roles in tech and business.
CommonPlaces Socio-economic Profile
Household and Income Insights: CommonPlaces' target audience comprises households of 2-4 people, suggesting established professionals or families. The income distribution leans towards medium and high, implying disposable income for digital services.
Educational and Employment Insights: CommonPlaces' users are primarily employed full-time, with a high proportion being business owners, indicating a focus on professionals seeking digital solutions. Most users possess university or college degrees.
CommonPlaces Behavioral Insights
Interest-Based Insights: Users show interest in technology, business news, and digital marketing. Notably, interests span real estate, non-profit management, healthcare, and finance, reflecting CommonPlaces' diverse clientele.
Technology and Social Media Usage: Users prefer LinkedIn, YouTube, and Facebook, signifying professional networking and visual content consumption. Desktop dominance indicates work-related usage.
CommonPlaces Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Vital Design | 35% | Web Design, User Experience, Digital Strategy |
Thrive | 25% | Digital Marketing, Web Development, Branding |
Ironpaper | 15% | B2B Marketing, Lead Generation, Content Marketing |