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Key Competitors
Blue Bottle Coffee
Trade Coffee
Atlas Coffee Club
Trade Coffee
Blue Bottle Coffee
Strong brand recognition
High-quality coffee
Excellent in-store experience
Direct relationships with farmers
Premium pricing
Limited accessibility for those not near cafes
Less focus on 'convenience' for home brewing
Expand retail footprint
Introduce new brewing accessories
Grow B2B partnerships
Increased competition from specialty coffee brands
Changing consumer preferences for brewing methods
Supply chain disruptions for specialty beans
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