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Merchant Loan Advance Target Audience

The target audience is small to medium-sized businesses (SMBs) in the UK across a variety of sectors such as restaurants, retail shops, salons, garages, and online stores. They specifically target businesses that heavily rely on customer card payments for their revenue.

User Segments

Merchant Loan Advance Geographic Distribution

Merchant Loan Advance's primary market is the UK, representing 90% of its user base. Ireland is their second largest market with 5%.

Top Countries

United Kingdom flag

United Kingdom

90%
Ireland flag

Ireland

5%
Netherlands flag

Netherlands

2%
Germany flag

Germany

1.5%
France flag

France

1.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

The service largely targets users with households of 3-4 people and a medium income level. This suggests a focus on families with stable income.

Employment Status

Income Distribution

Education Level

Merchant Loan Advance Behavior Analysis

Behavior Profile

Device Breakdown

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