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The target audience is small to medium-sized businesses (SMBs) in the UK across a variety of sectors such as restaurants, retail shops, salons, garages, and online stores. They specifically target businesses that heavily rely on customer card payments for their revenue.
Merchant Loan Advance's primary market is the UK, representing 90% of its user base. Ireland is their second largest market with 5%.
United Kingdom
Ireland
Netherlands
Germany
France
Primary age group concentration shows strong presence in:
31-35
Most active age range
The service largely targets users with households of 3-4 people and a medium income level. This suggests a focus on families with stable income.
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