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Citizens National Bank Target Audience
User Segments
Age: 22
Gender: Female
Occupation: Student
Education: Associate Degree
Age: 25
Gender: Male
Occupation: Full-Time
Education: High School
Age: 28
Gender: Female
Occupation: Full-Time
Education: Bachelor's Degree
Aspiring Accountant Anna
Age: 22
Gender: Female
Occupation: Student
Education: Associate Degree
Industry: Retail
Channels: InstagramYouTubeTikTok
Goals
- Save enough money for a down payment on a small apartment in a few years
- Manage her finances independently and learn more about budgeting
- Secure a full-time entry-level position in her desired field after graduation.
Pain Points
- Struggling to balance her part-time job and academic responsibilities
- Finding affordable and convenient banking options that cater to students
- Limited disposable income making it difficult to save consistently.
Citizens National Bank Geographic Distribution
Citizens National Bank primarily serves lower northern Michigan. Its market is highly localized, focusing on communities like Cheboygan and Petoskey.
Top Countries
United States
100%
Canada
0%
Mexico
0%
United Kingdom
0%
Germany
0%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
CNB caters to a diverse range of household sizes, primarily targeting medium-income households. Products suit various financial needs.
Employment Status
Income Distribution
Education Level
Citizens National Bank Behavior Analysis
Behavior Profile
Online Banking
Mobile App
Debit Card Usage
e-Statements
Cash Back Rewards
ATM Fee Refunds
Financial Planning
Community Involvement
Local Relationships
Personalized Service
Facebook
YouTube
Instagram
LinkedIn
Desktop Usage
Android Devices
Financial Calculators
Digital Convenience
Device Breakdown
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