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The target audience for this business is small businesses. This is evident from the use of the phrase "small business credit card processor" in the context.
Clover's primary market is the United States, capturing a significant majority of its user base. Canada and the United Kingdom follow as secondary markets with smaller shares.
United States
Canada
United Kingdom
Australia
Mexico
Primary age group concentration shows strong presence in:
31-35
Most active age range
Clover's target audience predominantly falls within the middle-income bracket, with a significant portion also coming from lower-income households.
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