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Chime Target Audience
User Segments
Age: 20
Gender: Female
Occupation: University Student & Part-Time Barista
Education: Associate Degree
Age: 23
Gender: Male
Occupation: Gig Worker (Delivery Driver)
Education: High School
Age: 19
Gender: Female
Occupation: Retail Associate & Student
Education: High School
Maya Singh
Goals
- Save enough money for tuition next semester
- Learn to budget effectively to avoid overspending
- Build a good credit score for future financial stability.
Pain Points
- Unexpected expenses throwing off her budget
- Difficulty finding time for studies while working
- High bank fees eating into her savings.
Chime Geographic Distribution
Chime's primary market is overwhelmingly the United States, with minimal estimated presence in other English-speaking and developed countries, reflecting its current operational focus.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Chime primarily serves individuals and smaller households, often in low to medium income brackets, seeking accessible and affordable banking.
Employment Status
Income Distribution
Education Level
Chime Behavior Analysis
Behavior Profile
Device Breakdown
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