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Industry Landscape
The non-profit philanthropy and healthcare fundraising industry is dynamic, driven by increasing needs for specialized care and research. It's characterized by diverse giving methods, a focus on impact transparency, and growing adoption of digital platforms. Competition remains high, necessitating innovative engagement strategies to attract and retain donors across various demographics, with a particular emphasis on corporate social responsibility and community involvement.
Total Assets Under Management (AUM)
Total Charitable Contributions to Health Organizations in United States
~$51.65 billion (2022)
(9.9% CAGR)
Growth driven by individual giving, followed by foundations. Corporate giving and bequests also contribute significantly. Focus on specific health causes like pediatric care boosts donations.
Total Addressable Market
51.65 billion USD
Market Growth Stage
Pace of Market Growth
Emerging Technologies
AI-Powered Philanthropy Platforms
These platforms leverage artificial intelligence for donor segmentation, personalized outreach, predictive analytics for giving patterns, and automated stewardship, optimizing fundraising efforts.
Blockchain for Donation Transparency
Blockchain technology offers immutable and transparent ledgers to track donations from donor to impact, building trust and verifying the allocation of funds in real-time.
Gamification and Virtual Reality (VR) for Engagement
Integrating gamified experiences and VR tours of hospital facilities or research labs can create immersive and interactive donor engagement, especially for younger demographics.
Impactful Policy Frameworks
Consolidated Appropriations Act, 2021 (CAA)
The CAA (2021) included an extension of the temporary universal charitable deduction for non-itemizers, allowing individuals to deduct up to $300 ($600 for married filing jointly) for cash contributions to qualifying charities.
This policy could encourage smaller, grassroots donations by offering a tax incentive to a broader base of individual givers, increasing the total volume of contributions.
IRS Guidance on Cryptocurrency Donations (various, ongoing)
The IRS has provided guidance, particularly through Notice 2014-21 and subsequent FAQs, clarifying that virtual currency is treated as property for tax purposes, meaning donations of cryptocurrency are subject to property contribution rules.
Clearer IRS guidance on cryptocurrency donations can reduce donor uncertainty and encourage more individuals to utilize this emerging asset class for philanthropic giving, expanding the pool of potential large donors.
SECURE Act 2.0 (2022)
The SECURE Act 2.0 (2022) made several changes to retirement plans, including allowing a one-time election for a qualified charitable distribution (QCD) from an IRA to a split-interest entity, or a QCD to satisfy certain required minimum distributions (RMDs).
This policy provides new tax-advantageous avenues for older, affluent donors to contribute to charities directly from their IRAs, potentially increasing planned and major gifts.
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