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Cepoch Target Audience

User Segments

Age: 48

Gender: Male

Occupation: Small Business Owner

Education: Master's Degree, Business Administration

Age: 39

Gender: Female

Occupation: IT Director

Education: Bachelor's Degree, Computer Science

Age: 52

Gender: Male

Occupation: Head of Operations

Education: Professional Degree, Project Management

David Chen

David Chen

Age: 48
Gender: Male
Occupation: Small Business Owner
Education: Master's Degree, Business Administration
Industry: IT Services
Channels: LinkedInYouTubeFacebook

Goals

  • Streamline internal operations with efficient software solutions
  • Reduce IT operational costs while improving security
  • Enhance employee productivity through better technology adoption.

Pain Points

  • Dealing with outdated and inefficient legacy systems
  • Difficulty finding and retaining skilled IT talent
  • High costs associated with custom software development and maintenance.

Cepoch Geographic Distribution

Cepoch primarily targets the US market (75%), leveraging its offices in India (15%) for global delivery and cost efficiency.

Top Countries

United States flag

United States

75%
India flag

India

15%
United Kingdom flag

United Kingdom

3%
Canada flag

Canada

2%
Australia flag

Australia

1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users are often business owners or IT leaders from medium to high-income households, typically with 3-4 members.

Employment Status

Income Distribution

Education Level

Cepoch Behavior Analysis

Behavior Profile

Digital Transformation Seeking
Productivity Improvement Focused
Technology Optimization Driven
Custom Software Needing
Security Conscious
Cost-Effective Solution Seeking
Cloud Migration Considering
Data-Driven Decision Making
IT Challenges Facing
Client-Centric Valuing
Integrated Systems Desiring
Workflow Automation Prioritizing
Mobile App Development Interested
Strategic IT Roadmap Seeking
LinkedIn User
YouTube Viewer
Facebook User
Desktop Primary Device
Continuous Improvement Oriented
Risk Management Aware

Device Breakdown

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