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CBT Nuggets Target Audience
User Segments
Age: 22
Gender: Male
Occupation: IT Help Desk Technician
Education: Associate Degree
Age: 25
Gender: Female
Occupation: Technical Support Specialist
Education: Bachelor's Degree
Age: 20
Gender: Male
Occupation: IT Student (Part-time)
Education: Associate Degree (in progress)
Alex Chen
Goals
- Gain specific IT certifications like CompTIA A+ or Network+ to validate foundational knowledge and improve job prospects
- Successfully troubleshoot common technical issues more efficiently to enhance user satisfaction and departmental performance
- Transition from a help desk role to a more specialized IT position such as network administration or cybersecurity analysis.
Pain Points
- Lack of clear career progression paths within current entry-level IT roles
- Difficulty accessing affordable and high-quality training materials that offer hands-on practice
- Feeling overwhelmed by the vast amount of information and new technologies required to stay competitive in the IT field.
CBT Nuggets Geographic Distribution
Primarily serving the US market, with significant reach in India, UK, Canada, and Australia, indicating a strong global presence for online IT training.
Top Countries
United States
India
United Kingdom
Canada
Australia
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users primarily live in 3-4 person households, with a majority in the medium to high income brackets, indicating professionals investing in their careers.
Employment Status
Income Distribution
Education Level
CBT Nuggets Behavior Analysis
Behavior Profile
Device Breakdown
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