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CattleEye Target Audience
User Segments
Age: 48
Gender: Female
Occupation: Dairy Farm Owner
Education: Bachelor's Degree in Animal Science
Age: 55
Gender: Male
Occupation: Agri-Tech Investor & Consultant
Education: Master's Degree in Business Administration
Age: 42
Gender: Female
Occupation: Dairy Cooperative Manager
Education: Bachelor's Degree in Agricultural Business
Eleanor Vance
Goals
- To significantly improve herd health and welfare through proactive monitoring
- To increase farm profitability by optimizing milk production and reducing costs
- To implement sustainable farming practices to reduce the farm's environmental footprint.
Pain Points
- Difficulty in early detection of lameness and other health issues in a large herd
- High labor costs and time commitment for manual animal observation
- Managing and interpreting vast amounts of farm data from disparate systems.
CattleEye Geographic Distribution
CattleEye targets global dairy markets, with significant focus on the US and South America, particularly Brazil, due to their large and growing dairy sectors. Europe is also a key region for expansion.
Top Countries
United States
Brazil
United Kingdom
Germany
Argentina
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users typically live in 3-4 person households, indicating family-run farms, and fall into medium to high income brackets, reflecting their capacity to invest in technology.
Employment Status
Income Distribution
Education Level
CattleEye Behavior Analysis
Behavior Profile
Device Breakdown
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