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Cass Target Audience
User Segments
Age: 48
Gender: Female
Occupation: Chief Medical Officer
Education: Professional Degree, Medicine
Age: 42
Gender: Male
Occupation: VP of Human Resources
Education: Master's Degree, Human Resources
Age: 39
Gender: Female
Occupation: Director of Benefits
Education: Bachelor's Degree, Business Administration
Dr. Eleanor Vance
Age: 48
Gender: Female
Occupation: Chief Medical Officer
Education: Professional Degree, Medicine
Industry: Healthcare
Channels: LinkedInYouTubeX
Goals
- Improve patient outcomes for behavioral health conditions
- Reduce healthcare costs associated with mental health and chronic disease management
- Enhance access to mental health services for a wider patient population.
Pain Points
- Difficulty in scaling mental healthcare services to meet demand
- High costs of traditional behavioral health interventions
- Lack of measurable ROI for current mental wellness programs.
Cass Geographic Distribution
Cass's primary market is the US, leveraging its 50-state counselor network. Minor presence in Canada, UK, Australia, and Germany.
Top Countries
United States
99%
Canada
0.5%
United Kingdom
0.2%
Australia
0.2%
Germany
0.1%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Primarily targets households of 2-4 individuals, with a strong focus on medium to high income earners.
Employment Status
Income Distribution
Education Level
Cass Behavior Analysis
Behavior Profile
Engagement
Accessibility
Well-being
Digital Transformation
Scalability
Mental Health Advocacy
Improved Outcomes
Convenience
Online Interaction
Problem-Solving
Data-Driven
Seek Solutions
LinkedIn Usage
YouTube Usage
Information Seeking
Technology Adoption
Professional Networking
Device Breakdown
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