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Care.com's target audience is broad, encompassing families with children of all ages, families with seniors needing assistance, and pet owners. They also target individuals seeking caregiving jobs, including babysitters, nannies, senior caregivers, pet sitters, housekeepers, and tutors. Their reach extends to corporations seeking employee benefits related to caregiving.
Care.com's primary market is the United States, followed by Germany. They also have a presence in Canada, the United Kingdom, and Australia.
United States
Germany
Canada
United Kingdom
Australia
Primary age group concentration shows strong presence in:
31-35
Most active age range
Care.com users are mostly from families with 3-4 members and fall within the middle-income range, aligning with the costs associated with caregiving services.
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