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Care.com Target Audience
User Segments
Age: 38
Gender: Female
Occupation: Senior Software Engineer
Education: Master's Degree, Computer Science
Age: 42
Gender: Male
Occupation: Healthcare Administrator
Education: Master's Degree, Health Administration
Age: 35
Gender: Female
Occupation: Marketing Director
Education: Bachelor's Degree, Marketing
Sarah Chen
Goals
- Secure reliable and consistent childcare for her two young children to maintain her demanding career schedule
- Find high-quality, trustworthy care that aligns with her family's values and educational goals
- Achieve a better work-life balance by delegating household and care responsibilities effectively.
Pain Points
- Difficulty finding last-minute backup care when primary arrangements fall through
- The mental load of constantly vetting and managing new caregivers
- Guilt over balancing career ambitions with perceived parental responsibilities.
Care.com Geographic Distribution
Care.com primarily serves the US market, with minor presence in other English-speaking countries. Its national footprint is extensive.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users are mainly medium to high-income families (3-4 members) seeking flexible care solutions.
Employment Status
Income Distribution
Education Level
Care.com Behavior Analysis
Behavior Profile
Device Breakdown
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