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Care.com Target Audience

Care.com's target audience is broad, encompassing families with children of all ages, families with seniors needing assistance, and pet owners. They also target individuals seeking caregiving jobs, including babysitters, nannies, senior caregivers, pet sitters, housekeepers, and tutors. Their reach extends to corporations seeking employee benefits related to caregiving.

User Segments

Care.com Geographic Distribution

Care.com's primary market is the United States, followed by Germany. They also have a presence in Canada, the United Kingdom, and Australia.

Top Countries

United States flag

United States

80%
Germany flag

Germany

10%
Canada flag

Canada

3%
United Kingdom flag

United Kingdom

2%
Australia flag

Australia

1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Care.com users are mostly from families with 3-4 members and fall within the middle-income range, aligning with the costs associated with caregiving services.

Employment Status

Income Distribution

Education Level

Care.com Behavior Analysis

Behavior Profile

Device Breakdown

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