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The target audience is individuals and communities interested in NFTs, specifically those with an affinity for anime, manga, and Japanese culture like gachapon. This includes art enthusiasts, collectors, and investors seeking unique digital assets with potential future value and utility within a developing metaverse.
Capsule House's primary market is Japan due to its strong anime and manga culture, followed by the US with a significant interest in anime and NFTs.
Japan
United States
South Korea
United Kingdom
Canada
Primary age group concentration shows strong presence in:
31-35
Most active age range
The target audience typically falls within the middle-income bracket, with a mix of household sizes, indicating potential for both individual and shared NFT ownership.
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