Capsule House's target audience encompasses individuals and potentially small teams who require a dedicated, distraction-free, and technologically equipped private workspace. This includes remote employees working for companies that don't provide dedicated office spaces, freelancers and independent contractors in creative fields (e.g., writers, designers, developers) or professional services (e.g., consultants, coaches), entrepreneurs developing new ventures from home, and students or researchers needing intense focus for academic work. The target audience values privacy, quiet, and a professional aesthetic. They are likely urban dwellers or suburban residents with limited space, or those who find existing home office setups inadequate for sustained, high-concentration work. Furthermore, companies looking to provide their remote workforce with a flexible and productive work environment could also be a B2B target. They prioritize mental clarity, efficiency, and potentially the ability to separate work and home life more distinctly, even within their living space.