The primary target audience for Capright consists of institutional real estate owners, investors, and lenders. This includes, but is not limited to, private equity real estate funds, sovereign wealth funds, pension fund advisors, insurance companies, banks, and other financial institutions with large real estate portfolios. Furthermore, publicly traded REITs, real estate developers involved in significant projects, and multinational corporations with extensive real estate assets would also be key targets. Another segment of their target audience would be legal firms requiring expert witness testimony or valuation services for litigation, and accounting firms needing independent valuations for financial reporting purposes (e.g., ASC 805 business combinations, fair value measurements). Geographically, their target audience spans North and South America, as indicated by their office locations and project experience, suggesting a focus on clients with interests in these regions or international clients investing there. The complexity and scale of their services suggest that their sales cycle is likely long, involving multiple stakeholders within the client organization.