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Cape Rey Carlsbad Beach, a Hilton Resort & Spa Target Audience
User Segments
Age: 38
Gender: Female
Occupation: Senior Software Engineer
Education: Master's Degree, Computer Science
Age: 45
Gender: Male
Occupation: Healthcare Administrator
Education: Master's Degree, Health Administration
Age: 34
Gender: Female
Occupation: Financial Advisor
Education: Bachelor's Degree, Business Administration
Sarah Chen
Goals
- To provide her children with memorable and enriching beach vacation experiences
- To find a resort that offers both relaxation for herself and engaging activities for the whole family
- To balance her demanding career with quality family time and personal well-being.
Pain Points
- Difficulty finding family-friendly activities that appeal to different age groups within the resort
- Worry about maintaining her children's routine and sleep schedules while traveling
- Limited options for healthy and kid-friendly dining that also satisfies adult palates.
Cape Rey Carlsbad Beach, a Hilton Resort & Spa Geographic Distribution
Primarily targeting the US market, especially Southern California, with some international appeal from Canada and Mexico.
Top Countries
United States
Canada
Mexico
United Kingdom
Australia
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
The resort attracts high-income households, often families (3-4 members) or couples, seeking premium experiences.
Employment Status
Income Distribution
Education Level
Cape Rey Carlsbad Beach, a Hilton Resort & Spa Behavior Analysis
Behavior Profile
Device Breakdown
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