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The target audience for Canny is primarily B2B software companies, SaaS businesses, and other technology-driven organizations that develop and manage digital products. This includes companies with dedicated product teams, ranging from small startups to mid-sized and potentially larger enterprises, particularly those that are experiencing growth and an increasing volume of customer feedback. The solution is especially relevant for companies that are product-led or aspire to be, understanding that customer feedback is crucial for iterative product improvement and long-term success. Specific roles within these companies that form the target audience include Product Managers, Product Owners, UX/UI Designers, Customer Success Managers, Support Teams, and even Sales Teams who are involved in collecting and relaying customer insights. The company explicitly targets businesses looking to centralize feedback, improve product prioritization, and foster better communication around product development with their user base.
Age: 34
Gender: Female
Occupation: Senior Product Manager
Education: Master's Degree, Business Administration
Age: 39
Gender: Male
Occupation: Head of Product
Education: Master's Degree, Computer Science
Age: 29
Gender: Female
Occupation: Product Owner
Education: Bachelor's Degree, Information Systems
Canny's primary market is North America (US, Canada), followed by key European and APAC tech hubs, reflecting SaaS adoption.
United States
Canada
United Kingdom
Germany
Australia
Primary age group concentration shows strong presence in:
31-35
Most active age range
Users primarily live in 3-4 person households, suggesting established professionals, with a significant high-income segment.
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