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Law Offices of Ben Allen
Law Offices of Robert C. Schmalz
Top Marketing Channels
Law Offices of Ben Allen
- Search Engine Optimization (SEO)
- Examples: Optimized website content, Google My Business listing, Local citations
- Campaigns: Local SEO for 'Disability Attorney Redding', 'Personal Injury Lawyer Redding', 'Bankruptcy Help California'
- Content Marketing
- Examples: Blog posts on disability claims, FAQs about personal injury, Guides on bankruptcy process
- Campaigns: Informative articles on SSDI application process, 'What to do after a car accident' series, 'Understanding Chapter 7 vs Chapter 13' guide
- Social Media Marketing
- Examples: Facebook page updates, LinkedIn professional network, YouTube videos explaining legal concepts
- Campaigns: Facebook ads targeting disability support groups, LinkedIn posts on legal achievements, YouTube series on 'Know Your Rights' for personal injury
Top Sales Channels
- Free Consultation
- Initial phone consultation, In-office meeting, Online inquiry form response
- Call for a free case evaluation, Schedule your complimentary consultation today, Submit your case details for a free review
- Referral Network
- Referrals from past clients, Referrals from other attorneys, Community outreach events
- Client referral program, Attorney co-counsel partnerships, Local community workshop presentations
- Client Testimonials & Reviews
- Website testimonials, Google reviews, Yelp reviews
- Showcasing positive client outcomes, Requesting client feedback after case completion, Responding to online reviews publicly
Campbell, Clark & Vienneau SWOT Analysis
Strengths
Specialized in multiple legal domains (Disability
Personal Injury
Bankruptcy)
Offers free consultations
Established online presence.
Weaknesses
May lack deep specialization in one area compared to focused firms
Website content might be broad
potentially diluting messaging.
Opportunities
Cross-promotion of services to existing clients
Expanding online content to cover more specific legal nuances
Targeting new geographic areas within Northern California.
Threats
Intense competition in each of its legal domains
Changes in bankruptcy or disability laws
Negative online reviews impacting reputation.
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