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CamerEye Target Audience

User Segments

Age: 38

Gender: Female

Occupation: Marketing Manager

Education: Master's Degree, Business Administration

Age: 45

Gender: Male

Occupation: Software Engineer

Education: Bachelor's Degree, Computer Science

Age: 50

Gender: Male

Occupation: Financial Advisor

Education: Master's Degree, Finance

Safety-First Sarah

Safety-First Sarah

Age: 38
Gender: Female
Occupation: Marketing Manager
Education: Master's Degree, Business Administration
Industry: Residential; Smart Home
Channels: FacebookInstagramYouTube

Goals

  • Ensure the absolute safety of my children around the pool at all times
  • Integrate smart home devices seamlessly to create a convenient and secure living environment
  • Minimize the time and effort spent on routine pool maintenance while ensuring its cleanliness and safety.

Pain Points

  • Constant worry about accidental drownings or injuries in the pool when children are playing outside
  • Dealing with multiple unintegrated smart home systems that don't communicate effectively
  • Spending too much time on manual pool cleaning and chemical balancing instead of enjoying family time.

CamerEye Geographic Distribution

Primarily focused on North America, particularly the U.S. and Canada, with a growing presence in Australia and other international markets.

Top Countries

United States flag

United States

75%
Canada flag

Canada

10%
Australia flag

Australia

5%
United Kingdom flag

United Kingdom

3%
Mexico flag

Mexico

2%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Primarily targets high-income households (3-4 members) with children, who value advanced home safety and technology.

Employment Status

Income Distribution

Education Level

CamerEye Behavior Analysis

Behavior Profile

Safety Conscious
Peace of Mind
Smart Home Enthusiasts
Technology Adopters
Drowning Prevention
Convenience Seekers
Reliability Focus
False Alarm Avoidance
Time Saving
Cost Saving
Compliance Driven
Integration Preference
Remote Monitoring
Content Consumption (YouTube)
Social Media Engagement
Mobile Device Usage
Proactive Maintenance

Device Breakdown

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