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Salem Central School District
Greenwich Central School District
Top Marketing Channels
Salem Central School District
- Social Media Marketing
- Examples: Facebook posts, Instagram stories, YouTube videos
- Campaigns: Back-to-School Updates, Athletic Program Spotlights, Student Achievement Celebrations
- Website Content
- Examples: News section, Event calendar, Program descriptions
- Campaigns: Curriculum Highlights, Enrollment Information, Community Events Promotion
- Email Newsletters
- Examples: Weekly school updates, Parent communication, Emergency alerts
- Campaigns: District News Digest, Parent-Teacher Conference Reminders, Safety Protocol Announcements
Top Sales Channels
- Direct Enrollment
- Online registration portal, In-person sign-ups, School tours
- New Student Enrollment Drive, Kindergarten Registration Event, Transfer Student Welcoming Program
- Community Outreach Programs
- Local fairs, Open house events, School visits to feeder pre-schools
- Discover Salem Schools Day, Community Partnering Initiative, Future Wildcat Welcome
- Partnerships and Collaborations
- Joint athletic teams, Shared educational resources, Community service projects
- Regional Sports Alliance, Academic Exchange Program, Volunteer Recruitment Drive
Cambridge Central School District SWOT Analysis
Strengths
Strong community ties
Collaborative athletic programs (with CCS)
Dedicated staff.
Weaknesses
Limited funding compared to larger districts
Potential challenges in attracting diverse faculty
Geographic isolation.
Opportunities
Expand regional partnerships
Leverage alumni network for support
Enhance digital communication platforms.
Threats
Competition for students from neighboring districts
Declining enrollment in rural areas
Economic downturns impacting local tax base.
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