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Cal.com Target Audience
User Segments
Age: 32
Gender: Female
Occupation: Marketing Consultant
Education: Master's Degree, Marketing
Age: 28
Gender: Male
Occupation: Freelance Web Developer
Education: Bachelor's Degree, Computer Science
Age: 38
Gender: Female
Occupation: Executive Coach
Education: Master's Degree, Psychology
Amelia Hayes
Age: 32
Gender: Female
Occupation: Marketing Consultant
Education: Master's Degree, Marketing
Industry: Consulting
Channels: LinkedInYouTubeInstagram
Goals
- To efficiently manage client appointments and project deadlines across multiple time zones
- To expand her client base and network with other professionals
- To continuously improve her marketing strategies and deliver measurable results for clients.
Pain Points
- Difficulty in coordinating schedules with busy clients and collaborators
- Manual administrative tasks taking away time from core consulting work
- Keeping up with the latest digital marketing trends and tools.
Cal.com Geographic Distribution
Primarily serving North American markets, particularly the US and UK, with growing presence in Canada, Australia, and Germany.
Top Countries
United States
45.5%
United Kingdom
10.2%
Canada
6.8%
Australia
4.1%
Germany
3.5%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users primarily come from 1-2 person households, with a strong leaning towards medium to high-income brackets.
Employment Status
Income Distribution
Education Level
Cal.com Behavior Analysis
Behavior Profile
Productivity
Efficiency
Collaboration
Security
Customization
Open-source
Integration
Automation
Professional Networking
Digital Marketing
Problem-solving
Time Management
Online Research
Brand building
Learning
LinkedIn Usage
Desktop Usage
YouTube Usage
Technology Trends
Device Breakdown
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