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Buster and Punch Target Audience

User Segments

Age: 48

Gender: Female

Occupation: Interior Designer

Education: Master's Degree, Interior Architecture

Age: 55

Gender: Male

Occupation: Architect

Education: Professional Degree, Architecture

Age: 42

Gender: Female

Occupation: High-Net-Worth Homeowner

Education: Bachelor's Degree, Art History

Evelyn Reed

Evelyn Reed

Age: 48
Gender: Female
Occupation: Interior Designer
Education: Master's Degree, Interior Architecture
Industry: Interior Design
Channels: InstagramLinkedInPinterest

Goals

  • Source unique, high-quality, and distinct design elements that elevate my projects and impress discerning clients
  • Stay updated on global design trends, innovative materials, and luxury home products to maintain a competitive edge
  • Build and maintain a strong professional network with other designers, architects, and luxury suppliers to foster collaborations and client referrals.

Pain Points

  • Finding truly unique and differentiated products that aren't mass-produced and offer a 'wow' factor
  • Managing multiple supplier relationships and ensuring timely delivery and quality control for complex projects
  • Balancing client expectations with budget constraints while delivering exceptional design and material quality.

Buster and Punch Geographic Distribution

Global reach with strong presence in UK and US. European and Australian markets also show significant interest, indicating international design appreciation.

Top Countries

United Kingdom flag

United Kingdom

25%
United States flag

United States

20%
Germany flag

Germany

10%
France flag

France

8%
Australia flag

Australia

7%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Mostly 3-4 person households (50%) with high income levels (70%). These affluent consumers prioritize luxury home aesthetics.

Employment Status

Income Distribution

Education Level

Buster and Punch Behavior Analysis

Behavior Profile

Design-Conscious
Art Collecting
Interior Design
Luxury Lifestyle
Instagram Usage
Architectural Interest
Quality Craftsmanship
LinkedIn Engagement
Unique Products
Pinterest
YouTube Engagement
Fine Dining
Luxury Travel
Desktop Preference
Fashion
Sustainable Living
Yachting

Device Breakdown

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