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Buster + Punch Target Audience
The target audience appears to be homeowners, interior designers, architects, and contractors looking for high-end, design-focused hardware, lighting, and home accessories. They are likely interested in unique, extraordinary products that set them apart from standard offerings. Given the availability of custom options, the audience likely includes those seeking bespoke solutions for their projects. The presence of a 'Professionals' section suggests a focus on B2B relationships as well.
User Segments
Age: 42
Gender: Female
Occupation: Interior Designer/Business Owner (Self-Employed )
Education: Master's Degree, Interior Design
Age: 38
Gender: Male
Occupation: Architect (Full-Time)
Education: Bachelor's Degree, Architecture
Age: 48
Gender: Male
Occupation: Real Estate Investor (Self-Employed)
Education: Bachelor's Degree, Business Administration
Olivia Sterling
Goals
- To create a stylish and functional home that reflects her personal taste
- To find high-quality, unique hardware and accessories that elevate her home's design
- To simplify the renovation process by sourcing all her design elements from a reliable vendor.
Pain Points
- Difficulty finding unique hardware that matches her design vision
- Spending too much time sourcing products from multiple vendors
- Overwhelmed by the vast number of options available.
Buster + Punch Geographic Distribution
The primary markets are the United States and the United Kingdom, constituting the majority of users. Other significant markets include Canada, Australia and Germany.
Top Countries
United States
United Kingdom
Canada
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Most target users live in households of 2-4 people and are in the medium to high-income brackets, reflecting their willingness to invest in premium home design products.
Employment Status
Income Distribution
Education Level
Buster + Punch Behavior Analysis
Behavior Profile
Device Breakdown
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