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Business Wire Target Audience
The target audience for Business Wire includes media outlets, journalists, analysts, investors, shareholders, and the general public. Business Wire aims to connect its clients' news with these key audiences through its press release distribution services and investor relations solutions. They segment their audience by location, industry, and demographics to ensure the right readers are reached. In addition, Business Wire provides tools and services tailored to the needs of PR professionals, IR professionals, agencies, and public companies, helping them to target their communications effectively.
User Segments
Age: 32
Gender: Female
Occupation: PR Account Manager, Small Agency
Education: Master's Degree, Public Relations
Age: 40
Gender: Male
Occupation: Investor Relations Manager, Public Company
Education: Bachelor's Degree, Communications
Age: 29
Gender: Female
Occupation: Junior Account Executive, PR Agency
Education: Bachelor's Degree, Journalism
Emily Carter
Goals
- Increase brand awareness for her clients
- Secure high-quality media placements in top-tier publications
- Build and maintain strong relationships with key journalists
Pain Points
- Difficulty securing media coverage for smaller clients
- Inability to measure the true ROI of PR campaigns effectively
- Spending too much time manually compiling media lists
Business Wire Geographic Distribution
The primary market is the United States (55%), followed by the United Kingdom (15%). Other significant markets include Canada, Germany, and Australia.
Top Countries
United States
United Kingdom
Canada
Germany
Australia
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Most users live in households of 2-4 people and have medium to high income levels, reflecting their professional roles and responsibilities.
Employment Status
Income Distribution
Education Level
Business Wire Behavior Analysis
Behavior Profile
Device Breakdown
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