BunchesDirect's target audience includes individuals planning weddings and events, DIY enthusiasts interested in floral arrangements, and businesses such as florists and event planners looking to purchase bulk flowers and greenery. The audience spans a range from those seeking pre-arranged bouquets and floral designs to those who prefer creating their own arrangements. They are likely drawn to the website's extensive selection of flowers, greenery, and colors, as well as the option for bulk purchases. The promotional offer of 50% off shipping suggests an emphasis on attracting customers who are sensitive to shipping costs.