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Buffer Target Audience
Buffer targets small businesses, creators, and individuals who need to manage their social media.
User Segments
Buffer Geographic Distribution
Buffer's primary user base is in the US with 45% market share, followed by India and the UK. Other significant markets include Canada and Australia.
Top Countries
United States
45%
India
15%
United Kingdom
10%
Canada
8%
Australia
7%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Buffer's users are primarily from households of 2-4 people, reflecting a mix of individual users and small teams. The income level distribution suggests a broad range of users.
Employment Status
Income Distribution
Education Level
Buffer Behavior Analysis
Behavior Profile
Device Breakdown
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