Buffer's target audience encompasses a broad range of users, from individual content creators and small business owners to marketing teams within larger organizations. They target those who actively use social media for business or professional purposes and seek tools to manage their social media presence more effectively. The audience includes users of various social media platforms like Instagram, Facebook, X (Twitter), LinkedIn, Pinterest, TikTok, and YouTube. Buffer caters to different needs within this audience by offering tiered subscription plans, ranging from a free plan for basic use to more comprehensive paid plans with advanced features for larger teams and businesses.