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Buffer Target Audience
User Segments
Age: 24
Gender: Female
Occupation: Freelance Social Media Manager
Education: Bachelor's Degree, Marketing
Age: 28
Gender: Male
Occupation: Content Creator
Education: Associate Degree, Digital Media
Age: 31
Gender: Female
Occupation: E-commerce Business Owner
Education: Bachelor's Degree, Business Administration
Maya Singh
Goals
- Expand my client base and increase my monthly recurring revenue significantly
- Streamline my social media content creation and scheduling process to save time
- Build a strong personal brand to attract more high-quality freelance opportunities.
Pain Points
- Managing multiple client accounts manually is time-consuming and prone to errors
- Creating fresh, engaging content consistently for all clients is challenging
- Keeping up with ever-changing social media algorithms and best practices feels overwhelming.
Buffer Geographic Distribution
Buffer serves a global audience with a strong presence in North America and the UK, reflecting its remote-first approach and diverse user base.
Top Countries
United States
United Kingdom
Canada
Australia
India
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Buffer's users primarily come from medium to high-income households, often 2-4 person sizes, aligning with small business owners and professionals.
Employment Status
Income Distribution
Education Level
Buffer Behavior Analysis
Behavior Profile
Device Breakdown
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