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BR Telco Federal Credit Union Target Audience
The target audience for BR Telco Federal Credit Union primarily includes individuals who live, work, or attend school in specific parishes in Southeast Louisiana: Ascension, East Baton Rouge, East Feliciana, Iberville, Livingston, Pointe Coupee, Saint Helena, Tangipahoa, West Baton Rouge, and West Feliciana. Additionally, immediate family members of current BR Telco members are also eligible for membership. The credit union aims to serve those seeking personalized financial solutions, including checking and savings accounts, credit cards, and various loan products, with a focus on convenience and community involvement. The audience also includes those looking to rebuild their banking history and small business owners.
User Segments
Age: 22
Gender: Female
Occupation: Sales Associate, Part-Time at a Clothing Store, Ascension Parish, LA
Education: Associate Degree, Business Administration
Age: 28
Gender: Male
Occupation: Restaurant Server, Full-Time, East Baton Rouge Parish, LA
Education: High School
Age: 25
Gender: Female
Occupation: Teacher's Assistant, Full-Time, East Baton Rouge Parish, LA
Education: Associate Degree, Education
Sarah Miller
Goals
- Establish a good credit score for future loans and purchases
- Learn how to budget effectively and manage personal finances responsibly
- Find a financial institution that offers convenient digital banking options and educational resources.
Pain Points
- Difficulty tracking spending and budgeting effectively
- Confusing financial jargon and complex banking processes
- Limited access to personalized financial advice.
BR Telco Federal Credit Union Geographic Distribution
BR Telco primarily serves Southeast Louisiana, focusing on specific parishes. The credit union does not have a global presence and caters to a regional audience.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users largely live in households of 2-4 people with medium income, suggesting families and young professionals. A smaller segment has low or high income.
Employment Status
Income Distribution
Education Level
BR Telco Federal Credit Union Behavior Analysis
Behavior Profile
Device Breakdown
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