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BriteCore's target audience primarily consists of Property and Casualty (P&C) insurance carriers and Managing General Agents (MGAs) in the United States and Canada. These are companies looking to modernize their core systems, drive growth, and improve efficiency. The company focuses on mid-size carriers and fast-growing MGAs. BriteCore also targets various roles within these organizations, including executives, underwriting teams, billing departments, claims management, finance departments, and IT staff. Essentially, any stakeholder in an insurance company who would benefit from a streamlined, cloud-based policy administration system falls within their target audience.
Age: 52
Gender: Male
Occupation: Chief Technology Officer (CTO) at a Mid-Size P&C Carrier
Education: Master's Degree, Business Administration
Age: 48
Gender: Female
Occupation: VP of Finance at a Fast-Growing MGA
Education: Bachelor's Degree, Finance
Age: 43
Gender: Male
Occupation: IT Director at a Regional Insurance Company
Education: Bachelor's Degree, Computer Science
BriteCore's main markets are the US (80%) and Canada (10%), with minor presence in the UK, Australia and Germany focused on Property and Causality insurance companies and MGAs.
United States
Canada
United Kingdom
Australia
Germany
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target users typically live in households of 2-4 people with a medium to high income level, suggesting established professionals and executives.
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