The target audience for BrightPet Nutrition Group is primarily business-to-business (B2B). Specifically, they target companies that want to launch or expand their own-brand (private label) pet food and treat lines. This includes large-scale retailers such as grocery chains, pet supply stores, and mass merchandisers who wish to offer store-brand alternatives. It also extends to established pet food companies looking to outsource specific product lines or gain access to specialized manufacturing capabilities (e.g., baked treats, freeze-dried). Furthermore, the target audience includes direct-to-consumer (DTC) pet food brands seeking a manufacturing partner to produce their unique formulations. They are looking for companies that value quality, innovation, compliance, and a strong partnership approach in the pet nutrition space. Their marketing efforts would likely focus on showcasing their manufacturing capabilities, quality control, R&D expertise, and ability to handle complex private label projects from concept to delivery.