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Bridge Base Online (BBO) Target Audience
User Segments
Age: 68
Gender: Female
Occupation: Retired Educator
Education: Master's Degree, English Literature
Age: 72
Gender: Male
Occupation: Retired Engineer
Education: Bachelor's Degree, Electrical Engineering
Age: 65
Gender: Female
Occupation: Retired Accountant
Education: Bachelor's Degree, Accounting
Eleanor Vance
Goals
- To maintain strong social connections with friends and family, often through online interactions and shared activities
- To keep her mind sharp and engaged through stimulating activities like bridge and reading
- To find accessible and convenient ways to pursue her hobbies and interests without requiring extensive travel.
Pain Points
- Difficulty with new technology interfaces and features, leading to frustration and disengagement
- Limited access to social events or gatherings due to mobility issues or geographical distance
- Feeling isolated or disconnected from peers who may not be as tech-savvy or available for in-person interactions.
Bridge Base Online (BBO) Geographic Distribution
Heavily concentrated in North America, particularly the US, with growing presence in Europe and Australia, reflecting a global but US-centric user base.
Top Countries
United States
Canada
United Kingdom
Australia
France
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users primarily live in 1-2 person households, indicative of retirees or empty nesters, with a significant leaning towards medium to high income levels.
Employment Status
Income Distribution
Education Level
Bridge Base Online (BBO) Behavior Analysis
Behavior Profile
Device Breakdown
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