The primary target audience consists of startups with products ready for market launch, growth-stage companies undergoing repositioning, and CMOs requiring team-wide alignment before scaling marketing. These are companies that recognize the importance of brand planning before marketing investments and are seeking structured methodologies to define their brand. Specifically, the target audience includes leadership teams needing a shared understanding of brand strategy, and companies aiming to improve marketing, hiring, pricing, and customer experience through a well-defined brand strategy. They are looking for solutions to avoid wasted marketing spend, inconsistent messaging, and weak positioning.