Age: 42

Gender: Male

Occupation: Operations Manager in Manufacturing Industry, Efficiency Seeker for the Company with 50+ years heritage and legacy systems in place, now fighting the Change Management war daily with his board of directors. Championing digitalization as a key initiative to stay relevant to his customers and compete with newer, more nimble industry players. Very data driven and detail oriented but finds that their current systems are not able to generate insights to improve his day to day decision making. Also in need of a clear plan to manage all the various systems to keep data secure and compliant to relevant regulations such as GDPR, CCPA, etc.. He seeks to centralize data to gain a holistic view of the business and optimize overall performance and reduce costs as possible. All while maintaining and meeting production schedules, his top priority always to make sure customers are getting what they expect and on time or even earlier to beat competition as well as maximize profitability and returns for shareholders with the least amount of cost overruns as possible. He also seeks to optimize inventory to maximize efficiency, reduce losses due to spoilage and defects. All while adhering to regulations and not being exposed to unnecessary risk. Change management and training the workforce is also a challenge for Robert as his team is not as tech savvy as he is and there's a lot of resistance to change due to fear of the unknown. Finally, he needs a proper plan to reduce operational expenses as production rates decrease and new cost cutting initiatives come to the forefront from upper management. He needs a plan to navigate, negotiate, and communicate with everyone on the team and company for proper adoption of the solutions he decides to propose to the rest of his team. His current organization is at 250 employees, which means Robert needs a solution that can scale without sacrificing customer experience and product quality. He would like to stay with an organization like his long term so he is highly invested and dedicated to the success of the company. That is why he is the key proponent of adopting digital solutions that can help him achieve all these goals so he can continue to succeed long term as well as retain his position in the company. Overall, Robert seeks a long term solution to keep him secure in his position as well as succeed in his goals and help the company retain a strong position in its industry. He hopes that all these investments and solutions in digitalization will help improve not only the company's success but also his position as well as securing his future with them. That's why it is so important to him to have a great plan and great partners to support his goals as they align directly with the company's vision for success and survival in the current industry market landscape. He is well aware of all the challenges and risks that come with digitalization but with his engineering and management background, he's confident he can tackle these head on.

Education: Master's Degree, Engineering

Age: 38

Gender: Female

Occupation: Business Analyst at growing Small Business looking to scale. Priya's looking at process improvements in her organization. Seeks data-driven solutions to optimize manufacturing process. She juggles data from disparate sources. Wants better data insights to improve operational efficiency. Seeks cost-effective solutions due to budget constraints. Needs easy-to-use tools that don't require extensive training. Wants to minimize disruptions during software implementation. Frustrated with current manual data entry processes. Aims to reduce waste and improve product quality, needs tools to make data visible and accessible for effective decision-making in real time as conditions in the market can change rapidly. Would like to see an improvement in reporting as well. She seeks to improve the efficiency across various departments and integrate all of them through ERP tools to reduce confusion and errors. She wants to reduce operational costs, have a more consistent workflow, and improve her team's efficiency. She also seeks to minimize risks associated with the market and be in a better position to make educated decisions to secure her position at the company. With the right solutions, she can improve collaboration across the team and various departments while remaining compliant with regulations and improving customer satisfaction as well. She believes ERP systems will enable her to achieve all her goals so that her company can continue to be more profitable and she can continue to retain her position there as well. Overall she seeks long term partnership with the right ERP vendors who will support her goals of success. She wants to partner with an organization that's reliable and also has a proven track record of successful ERP implementation and adoption so that she can be confident that they know what they are doing and guide her along the way to prevent any costly mistakes. She seeks a vendor who understands her challenges and goals and can provide tailored support in making her vision come to life.

Education: Bachelor's Degree, Business Administration

Age: 48

Gender: Male

Occupation: Senior Consultant who is driving efficiency through process optimization to secure his consulting contract, stay on the client's good side and exceed expectations. David needs help to secure executive buy-in for optimization projects. He's challenged with change management and needs strategies to overcome resistance from employees; needs a way to integrate and streamline various systems to minimize information silos and streamline operations; must demonstrate measurable results and ROI to justify the investment. He's looking for techniques to foster a continuous improvement culture within the organization. The main priorities is reducing costs as much as possible for the client. Also seeks to increase productivity through streamlined processes and eliminate waste. Looking to drive innovation through better processes and better process integration through tech solutions. He needs data insights for informed decision-making. He also seeks to improve the reliability of his forecasts through the use of advanced data analytics and algorithms. He needs to stay on top of the industry to continue to bring relevant data and propose cutting edge technologies. He wants to find the right tools to drive accountability and ownership through tracking of KPIs so that employees are incentivized to take on the change initiative. Ultimately, David is there to reduce operational costs, increase productivity and innovation, and create a better culture of success at the organization so that the client would renew his contract. He's seeking solutions that will enable him to meet all these goals while minimizing risk, all while maintaining positive relationships and communications. Overall he needs solutions that improve operational efficiencies and create alignment with management as a whole.

Education: Master's Degree, Operations Management