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Brackish Target Audience
User Segments
Age: 32
Gender: Female
Occupation: Senior Marketing Manager
Education: Master's Degree, Marketing
Age: 40
Gender: Male
Occupation: Financial Analyst
Education: Bachelor's Degree, Finance
Age: 28
Gender: Female
Occupation: Software Engineer
Education: Bachelor's Degree, Computer Science
Sarah Chen
Goals
- Advance to a director-level position within her company by leading successful campaigns
- Increase her personal brand's visibility and influence within the sustainable fashion community
- Support ethical and eco-friendly businesses through her purchasing decisions and advocacy.
Pain Points
- Finding truly sustainable products that don't compromise on style or quality
- Balancing a demanding career with her personal commitments and eco-conscious lifestyle choices
- Navigating corporate environments where sustainability initiatives are not always prioritized.
Brackish Geographic Distribution
Brackish primarily targets the US market, with significant presence in Canada. Smaller shares exist in UK, Australia, and Germany.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Target users are high-income individuals, primarily living in 2 or 3-4 person households, indicating established professionals.
Employment Status
Income Distribution
Education Level
Brackish Behavior Analysis
Behavior Profile
Device Breakdown
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