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BovCrypto Inc. Target Audience
BovCrypto's target audience primarily consists of individuals and organizations within the livestock and agriculture industry. This includes ranchers, farmers, agricultural businesses, and corporate clients. More specifically, they are targeting ranchers and farmers who manage and want to monetize their farm data. They are also targeting corporate clients who are interested in carbon offsetting and utilizing carbon credit tokens generated from agricultural practices. Essentially, they are aiming to connect data producers in the agricultural sector with businesses seeking ways to offset their carbon footprint.
User Segments
Age: 42
Gender: Male
Occupation: Farm Owner
Education: Bachelor's Degree, Agricultural Science
Age: 38
Gender: Female
Occupation: Rancher
Education: Associate Degree, Animal Science
Age: 51
Gender: Male
Occupation: Agricultural Consultant
Education: High School
Ricardo Silva
Goals
- Increase overall farm efficiency through data-driven decision-making, optimizing resource allocation and reducing operational costs
- Securely store and manage farm data on a reliable platform, ensuring data integrity and preventing unauthorized access
- Explore opportunities to monetize farm data through trusted partnerships, generating new revenue streams while maintaining data ownership and control.
Pain Points
- Difficulty integrating new technologies with existing farm infrastructure
- Lack of clear ROI on data investments
- Concerns about data security and privacy when sharing data with third parties.
BovCrypto Inc. Geographic Distribution
The primary markets for BovCrypto are in Latin America, especially Brazil and Argentina, due to the strong presence of BovControl. The remaining market share is distributed across other agricultural regions globally.
Top Countries
Brazil
Argentina
United States
Australia
Canada
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Most users live in 3-4 person households (45%) and have a Medium income level (55%), suggesting established farming families seeking to improve their operations.
Employment Status
Income Distribution
Education Level
BovCrypto Inc. Behavior Analysis
Behavior Profile
Device Breakdown
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