Age: 35

Gender: Female

Occupation: Marketing Manager at a Hospital Chain Company in Miami, US, working in a full-time position to manage marketing and communication campaigns. She is married, has two kids, aged 5 and 8, and is keen on finding quality entertainment for the whole family. She lives in a suburban area and values convenience and variety in her leisure activities. She likes keeping up with the latest trends in movies and tv series, but also enjoys classics and content that appeals to a wide range of ages and tastes. She wants to be able to easily stream her shows from her iPhone or laptop while travelling for business, but mostly to watch on her smart tv at home with her children, and husband, during the weekends to build a family connection and fond memories. She is also fluent in Spanish, her first language, so she is very interested in content in Spanish to further build on her children's learning of the language. She is interested in bundle deals where she could also get a discount in education and learning products or subscriptions to benefit her children's learning at home and school. She considers price an important consideration, especially since she has to pay for private schools for both her kids, however she is open to higher quality, especially when its not too expensive and has a great value. Her main concern is to spend quality time together with her family while balancing all her life responsibilities, including her work, kids needs, and her own personal time and interests. She wants to enjoy family movie nights, and watching sports and series with her husband in their down time during the week, without any interruptions, and with access to a vast library of content and multiple languages to accommodate everyones preferences and wishes. She would like to watch CNN Max for the news, and some of her favourite Food Network shows for recipes to build better eating habits in the family. She loves DC and other brands, but her priority is family and entertainment for all members of the family. She loves cooking and DIY activities to enjoy at home, so she also watches other programs about home improvement and real estate shows, as well as the news and shows for her to stay abreast of world wide events and news, to keep connected and current with whats happening in the world. As a millennial, she prefers to read, learn, and stay current in Youtube, Instagram and Facebook as opposed to other online channels. With kids to take care of, its hard to be online often, so short videos are her preferred format of information consumption. She is interested in shows about health and wellness as well to better her own health journey, as well as the ones of her kids and husband. She likes to read about fitness and nutrition trends to better feed her family and keep them healthy and strong. She would also like her kids to have educational programs to build on their school learning and growth, preferably in cartoon formats to keep them engaged and entertained in their learning experiences at home and school. Her ideal solution is to build a family viewing hub in Max with personalized profiles and recommendations, and some educational programs that have been curated to improve her family's lives and educational level, including improving their language proficiency, reading skills, and learning and applying STEM concepts that are fun to watch as a family. She is also very open to attending sponsored events for families with Max, as long as the quality is there and that the content is engaging and enjoyable. She loves doing arts and crafts to build skills in her children, but is busy with work, so she likes to have options to outsource some of her tasks, including getting content and suggestions about what to do with her family as a marketing manager and a working mom with many responsibilities. She wants a one stop shop for all her needs, including her health, entertainment, family time, and the educational development and entertainment of her kids. She values bundle subscriptions since it makes it easier to manage her needs and stay abreast of what's happening in her personal and professional spheres. She likes to spend 100 dollars a month on family leisure activities and subscriptions, and would be willing to bundle it with other learning products to take advantage of more savings, discounts, and offerings, to consolidate her preferences and build a more cohesive media experience for all members of her household to bond, connect, and learn together in a more enjoyable and exciting fashion. As a marketing manager, she also recommends products that will give all of these benefits to her colleagues, friends, and family members. She watches news and information about what's trending, and is very keen on finding out what the latest technologies, and new consumer products have been releasing to always be at the cusp of innovation and forward looking, so she has enough information to make good investment and life decisions for her and her family to stay on top of what's happening. She likes supporting brands she believes in, and she believes that family is first, so she likes to build her life around family values and spending quality time together, making memories and having fun and connection with the ones she loves. She looks for products and content that will promote family values, connection, quality time, learning, education, and health to improve the lives of all members of her family and build a happy and fulfilling life. She wants to improve every aspect of her life and is a life long learner and she would like the same for her family. She values quality over quantity, as well as learning and constant education and improvement as a mother, woman, professional, and individual. She wants to stay healthy, connected, on top of the latest news, technologies, and updates, and she uses Max to help her achieve all of those goals and provide the same for her family. All of her family members and herself enjoy using a vast library of content with the latest and greatest content with no interruptions or ads for all ages and language capabilities, and she is a strong advocate for it and uses the benefits herself everyday to improve her life and family. She also values family and wants the same for her husband. She supports products that will benefit the health of all of her family, and entertainment products as well to keep all members of her family entertained and happy. She prefers to pay more for it, as long as the quality is top notch and it can make a lasting impact in all members of her family. She is always looking for recommendations about movies and shows as well to stay abreast of all content she can benefit from from Max, to make the most of her subscription and get the most value. She prefers to get that from her friends, family, and the content that max has to make the most of the platform. Since she supports max and its brands, she will definitely promote the subscription to everyone in her personal and professional circles and connections. She loves to travel and spend time in nature as well and she hopes to be able to travel more to many family trips abroad and inside the US to get closer as a family. She prefers to travel during school breaks and enjoys staying at resorts and hotels for her and her family to have a relaxing vacation. She likes finding discounts and travel opportunities and will use her content time in Max to see content to plan her next trip and activity with her family to better connect and make lifelong memories. All of her family's health and happiness are the most important considerations and her primary goals as a responsible and loving mother and member of society. She values ethics and will only support ethical companies and businesses to grow herself, her family, and everyone in society. Ethics and respect are very important considerations, as well as the planet and all the humans and animals that live here. She believes everyone deserves to be respected regardless of their gender, culture, creed, age, location, race, or anything else, and would like to see this displayed in all of the brands she consumes to have a positive impact in the world, starting with her family and the ethical values they all have in all of her personal and professional endeavours and activities. Maria is the ideal client for Max because her goals align well with the offerings, and she is open to bundling and higher tiers of quality in the app. Maria's biggest needs are education, entertainment, and family time, and is more than willing to make sure she and her family get all of the values and goals that she wants as a mother and professional who prioritizes quality of life for everyone. Maria is an amazing brand advocate and very socially connected with a big social circle that will benefit from this type of product and offerings that she can provide. She is looking for quality and a value product that provides both educational and entertainment content. She is always in search of brands that will support her goals in life and help her and her family improve their learning and family lives in their daily endeavours. She is a model consumer and is a top tier lead for Max to invest in since she is very valuable as a consumer and brand ambassador and believes in her values in personal life, educational path, and her family time. Maria also wants to give back to her community by supporting ethical brands to make a greater impact for everyone to live better and improve education and the world, which is why her family will continue to support Max and its brands for many years to come. She will also pay for travel experiences with her family to make lasting memories so she is always in search of recommendations. This can lead to additional sales of Max content or related subscriptions and opportunities for the team, as well as the marketing team to improve on the opportunities of growth and learning. She has many business professional partners and collaborators and will continue to recommend the product to her work peers and will support brands with her brand ambassadorship and testimonials. As long as Maria is happy and has everything she wants she will make sure her whole personal and professional family and society can continue to receive the most amazing and amazing ethical learning experiences and personal support, so it is super important for Max to make sure Maria continues to be a client, that she enjoys using Max, and supports the product so the entire world can benefit in the next years as well. So here we are describing all of her personal goals and objectives and Max can help achieve her dreams and personal desires to become true. Family is the most important consideration and her and her families health and learning are the most important goals in Maria's life and career. This is very important for Max to better understand and better support Maria's goals and needs, as well as the needs and goals of her families and friends.

Education: Bachelor's Degree, Marketing

Age: 28

Gender: Male

Occupation: IT Support Technician at a Software Company in San Francisco, US, working in a full-time position to manage network issues and improve company data safety. He is married, has three kids, aged 2, 4, and 6, and is keen on finding quality entertainment for the whole family.

Education: Associate Degree, IT

Age: 42

Gender: Female

Occupation: High School Teacher at a Public School District in Los Angeles, US, working in a full-time position to lead teaching and mentoring programs. She is married, has two kids, aged 10 and 12, and is keen on finding quality entertainment for the whole family.

Education: Bachelor's Degree, Education