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Blushmark Target Audience

User Segments

Age: 18

Gender: Female

Occupation: Student

Education: High School

Age: 22

Gender: Female

Occupation: Part-Time

Education: Associate Degree

Age: 24

Gender: Female

Occupation: Part-Time

Education: Bachelor's Degree

Maya

Maya

Age: 18
Gender: Female
Occupation: Student
Education: High School
Industry: Retail
Channels: TikTokInstagramYouTube

Goals

  • Discovering the latest fashion trends and styles to express her individuality
  • Finding affordable yet trendy clothing options for various occasions
  • Connecting with friends and influencers to share fashion inspiration and online shopping finds.

Pain Points

  • Difficulty affording high-quality trendy clothes on a student budget
  • Overwhelmed by the sheer volume of choices in online shopping platforms
  • Missing out on trending items or limited-edition drops due to slow delivery or stock issues.

Blushmark Geographic Distribution

The primary market for Blushmark appears to be North America, particularly the US and Canada, followed by key English-speaking and European countries.

Top Countries

United States flag

United States

45.5%
Canada flag

Canada

15.2%
United Kingdom flag

United Kingdom

10.3%
Australia flag

Australia

7.8%
Germany flag

Germany

5.1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users likely live in smaller households (1-4 people) with low to medium income, prioritizing affordable fashion.

Employment Status

Income Distribution

Education Level

Blushmark Behavior Analysis

Behavior Profile

Online Shopping
Fashion Trends
Social Media
Instagram
TikTok
YouTube
Mobile Devices
Beauty Products
Lifestyle Blogs
Influencers
Curating Wardrobe
Personal Style
Digital-Savvy
Trendy
Self-expression

Device Breakdown

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