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Industry Landscape
The Health IT industry is currently experiencing rapid growth, driven by technological advancements, increased adoption of digital health solutions, and a growing emphasis on data-driven healthcare. Key trends include the expansion of telehealth, the integration of AI and machine learning, and the focus on interoperability and data security. The industry is also witnessing a surge in investments and partnerships, fostering innovation and transforming healthcare delivery.
Total Assets Under Management (AUM)
Digital Health Market in United States
~156 billion USD
(14.5% (CAGR 2024-2030) CAGR)
- Increased adoption of telehealth services
- Growing demand for remote patient monitoring
- Rising investments in digital health startups
Total Addressable Market
390 billion USD
Market Growth Stage
Pace of Market Growth
Emerging Technologies
Artificial Intelligence (AI)
AI and machine learning are being integrated into healthcare for tasks like diagnosis, personalized treatment plans, and drug discovery, improving efficiency and patient outcomes.
Telehealth
Telehealth is expanding access to healthcare services, especially for remote or underserved populations, by enabling virtual consultations, remote monitoring, and digital therapeutics.
Cybersecurity
Cybersecurity measures are increasingly critical to protect sensitive patient data and ensure the integrity of healthcare systems, especially with the rise of digital health solutions and interconnected devices.
Impactful Policy Frameworks
HIPAA Privacy Rule Updates
The Health Insurance Portability and Accountability Act (HIPAA) Privacy Rule sets national standards for protecting individuals' medical records and other personal health information, with ongoing updates to address emerging privacy concerns and technological advancements (most recent updates in 2013).
Compliance will require Bluebird Leaders' partners and members in the IT and healthcare sectors to adopt stringent security measures, impacting how they manage and protect data.
Telehealth Expansion Policies (Ongoing)
Various federal and state policies are expanding access to telehealth services, including reimbursement parity, relaxed regulations on interstate practice, and increased funding for telehealth infrastructure (ongoing since 2020 during and post the COVID-19 pandemic).
This policy will incentivize greater investment in telehealth solutions, creating new opportunities for women in Health IT to develop and implement these technologies, as well as navigate and consult on legal and compliance issues.
ONC Interoperability and Information Blocking Rule (2020)
The Office of the National Coordinator for Health Information Technology (ONC) has implemented rules to promote interoperability and prevent information blocking, requiring healthcare providers to share electronic health information securely and readily.
The requirements for interoperability may necessitate that Bluebird Leaders update its educational resources and networking opportunities to help women in IT and healthcare navigate these complex standards.
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