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The target audience for BloomsyBox encompasses a broad range of individuals and businesses. Primarily, it focuses on those who appreciate fresh flowers and plants, and are looking for convenient delivery options. This includes people celebrating special occasions like birthdays, anniversaries, and Mother's Day, as well as those who want to send sympathy flowers or corporate gifts. BloomsyBox also appeals to individuals interested in recurring subscriptions for personal enjoyment or as gifts, and those who value sustainably sourced and ethically harvested flowers. Furthermore, the target market includes customers seeking unique plant gifts and arrangements, such as orchids and bonsai trees, and those specifically looking for pet-safe blooms.
BloomsyBox's primary market is the United States (80.0%), followed by Canada (7.0%), the United Kingdom (5.0%), Australia (4.0%), and Germany (4.0%), reflecting its strong focus on North American markets with growing international interest.
United States
Canada
United Kingdom
Australia
Germany
Primary age group concentration shows strong presence in:
31-35
Most active age range
Most BloomsyBox customers live in households of 2 (35.0%) or 3-4 (30.0%) people. A significant portion has a medium income level (50.0%), indicating a balance between affordability and appreciation for quality and aesthetics.
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