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BloomsyBox Target Audience

The target audience for BloomsyBox encompasses a broad range of individuals and businesses. Primarily, it focuses on those who appreciate fresh flowers and plants, and are looking for convenient delivery options. This includes people celebrating special occasions like birthdays, anniversaries, and Mother's Day, as well as those who want to send sympathy flowers or corporate gifts. BloomsyBox also appeals to individuals interested in recurring subscriptions for personal enjoyment or as gifts, and those who value sustainably sourced and ethically harvested flowers. Furthermore, the target market includes customers seeking unique plant gifts and arrangements, such as orchids and bonsai trees, and those specifically looking for pet-safe blooms.

User Segments

BloomsyBox Geographic Distribution

BloomsyBox's primary market is the United States (80.0%), followed by Canada (7.0%), the United Kingdom (5.0%), Australia (4.0%), and Germany (4.0%), reflecting its strong focus on North American markets with growing international interest.

Top Countries

United States flag

United States

80%
Canada flag

Canada

7%
United Kingdom flag

United Kingdom

5%
Australia flag

Australia

4%
Germany flag

Germany

4%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Most BloomsyBox customers live in households of 2 (35.0%) or 3-4 (30.0%) people. A significant portion has a medium income level (50.0%), indicating a balance between affordability and appreciation for quality and aesthetics.

Employment Status

Income Distribution

Education Level

BloomsyBox Behavior Analysis

Behavior Profile

Gardening
Home Decor
Sustainable Living
Gift Giving
Event Planning
Cooking
Travel
Instagram
Facebook
Online Shopping
Ethical Consumption
Plant Enthusiast
Convenience
Unique Designs
Subscription Boxes

Device Breakdown

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