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Google Target Audience

The target audience for Google's blog, The Keyword, is broad and diverse, aiming to reach users of Google products and services worldwide. This includes individuals, families, developers, businesses, and anyone interested in staying updated on Google's latest news, product updates, and initiatives.

User Segments

Google Geographic Distribution

Google has a strong global presence with the US and India being the top two markets, capturing 70% of the user base. Other significant markets include Brazil, Indonesia, and Russia.

Top Countries

United States flag

United States

40%
India flag

India

30%
Brazil flag

Brazil

10%
Indonesia flag

Indonesia

5%
Russia flag

Russia

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Google's target users are primarily from households of 2-4 members, with a majority falling within the medium-income bracket.

Employment Status

Income Distribution

Education Level

Google Behavior Analysis

Behavior Profile

Device Breakdown

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