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The Keyword (Google's official blog) Target Audience

User Segments

Age: 24

Gender: Male

Occupation: Software Engineer

Education: Bachelor's Degree

Age: 28

Gender: Female

Occupation: IT Consultant

Education: Master's Degree

Age: 20

Gender: Male

Occupation: Computer Science Student

Education: Associate Degree

Alex Tech

Alex Tech

Age: 24
Gender: Male
Occupation: Software Engineer
Education: Bachelor's Degree
Industry: Software Development
Channels: RedditYouTubeX

Goals

  • To stay updated with the latest advancements in AI and emerging technologies
  • To learn new programming languages and frameworks to enhance my skill set
  • To contribute to open-source projects and build a strong professional portfolio.

Pain Points

  • Lack of in-depth technical documentation for new Google products
  • Difficulty in finding unbiased reviews for new gadgets
  • Overload of information from various tech news sources.

The Keyword (Google's official blog) Geographic Distribution

Predominantly a US-centric audience, with significant readership in India and other developed tech markets. Global reach is supported by various regional editions.

Top Countries

United States flag

United States

35%
India flag

India

15%
United Kingdom flag

United Kingdom

7%
Canada flag

Canada

5%
Germany flag

Germany

4%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users primarily reside in 2-4 person households, indicating established professionals. Income levels lean towards medium to high.

Employment Status

Income Distribution

Education Level

The Keyword (Google's official blog) Behavior Analysis

Behavior Profile

Tech Enthusiasts
Early Adopters
Developers
Journalists
Staying Updated
Learning
Researching
Information Seeking
Online Content Consumption
Social Media Engagement
YouTube
LinkedIn
Reddit
Twitter
Desktop User
Android User
AI Interest
Cybersecurity Interest
Future Technology
Digital Privacy

Device Breakdown

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