Age: 20

Gender: Female

Occupation: Part-Time Barista & Content Creator (Dance Videos) Student (Marketing Major) - A 20-year-old female creating short dance videos and tutorials for TikTok, juggling studies and a part-time job, dreaming of becoming a full-time influencer with a dedicated fan base and brand partnerships, but is often limited by equipment and lack of experience to make content effectively leading to frustration as the content is not engaging enough. She is always looking for ways to make her content shine with less. She also wants to connect with brands with less than 1000 followers, which makes it hard to stand out from others. She often seeks online community to learn to navigate the content creation tools but is overwhelmed with the complexity of editing. She often ends up spending more than 8 hours on making content for one video, which leaves her with a lot of stress with studies and part time job for making money to support herself and content creation. She is looking for an avenue to make a living from online content creation using less resource, and learn faster with the help of community and a reliable easy to use tool to help her make eye catchy content. Her motivation of starting content creation is that she loves to share and connect, and show her personality to a broader audience. She values genuinity and authentic engagement with her followers, and is open to collaborate with individuals who has the same passion as hers. Most importantly, she wants to stand out from the crowed with her unique talent and creative content, she is constantly seeking ways to elevate the game by improving her skills and learning new ways to make content, and she loves to dance and learn new content to stay up to date with the latest trends in the content creation space. Lastly, she wants to leverage her marketing degree in the long term and use her learnings for content marketing and use data driven analysis to make her content go viral and build a sustainable online presence for herself and others. She is excited about what the future holds for her in the content creation landscape, and loves to connect with other content creators to grow together and learn from one another and make a big impact to inspire others with her content creation journey.;To learn new dance moves and editing techniques through online tutorials and workshops;To make a full time income from online presence to support herself with her education and day to day expenses. Content creation is her passion and she wants to make it a carreer in the long run.

Education: Associate Degree

Age: 23

Gender: Male

Occupation: Part-Time Retail & Gaming Content Creator (YouTube) - A 23-year-old male creates gaming content for YouTube, working part-time to fund his hobby, aiming to become a recognized gaming personality but struggles with inconsistent upload schedules and limited editing skills. He feels frustrated as the equipment is expensive, and it is hard to stand out from millions of other content creator. He is looking for better editing tools to make his videos look more professional, and grow his fan base to monetize his content. He spends hours experimenting with new games, playing and making videos, and would like to have more time and avenue to scale his reach and audience. He is looking to use new tools to make his videos more engaging and fun. His motivation is to showcase his skills with various games to inspire others to play. He is always passionate to play games, and wants to inspire others to play together. He loves gaming community and wants to build that community as part of his YouTube journey. He values authentic engagement with his viewers, and makes an effort to respond to comments, take feedback, and include viewer's suggestions in his videos. His gaming content is fun and humorous and loves to make other laugh, and often uses memes and humor in his content. Lastly, he is seeking collaborations to grow his network, and wants to showcase all the games he plays, and be recognized by brands with potential sponsorship opportunities. He often goes to reddit for suggestion, and always want to stay up to date with new games, and trends. He aspires to build an empire that inspire others.;To create a viral video to reach a big fanbase;To monetize the channel with potential sponsorship from brands

Education: High School

Age: 19

Gender: Female

Occupation: Student & Aspiring Vlogger - A 19-year-old female balancing college and vlogging, sharing her daily life and experiences, hoping to gain recognition and build a career in content creation, but faces challenges in time management and finding her unique voice in the crowded vlogging space. She is also constantly learning to use new tools and apps to make more engaging and fun videos for her fans. She spends lot of time trying new things and trends that are available on social media. She loves to keep her followers updated with her lifestyle and daily activities. She is looking to use her video content to make a stable income to support herself, and is exploring new opportunities to monetize her content. She is looking for unique topics and niche that she can develop to grow her fan base and make a sustainable career out of this. She wants to keep her videos authentic and stay relevant to the followers. She always wants to improve the quality of her content to provide the best experience for her fans. Her motivation is to share her thoughts and feelings with others, and inspire her followers with her experiences and build a community where she can connect with others and build a tribe with shared interests. She wants to create content that resonates her audience, and make them feel connected. She loves to share her ideas and vision with her tribe, and make the world a better place. She is always open to criticism and suggestions for improving her content, and constantly improving and developing her personal brand to stand out from others.;To be known as a rising star vlogger to impress peers;To establish a personal brand through consistent uploads with personal life, and experiences.

Education: High School