Bitop's target audience includes both new and experienced cryptocurrency traders. The platform aims to attract new users with rewards for registering and making their first trade. Experienced traders are targeted through offerings like copy trading, margin trading, and a wide variety of contract and spot products. The audience also consists of those interested in market analysis and news, indicated by the 'Bitop Review' articles covering topics from gold prices to oil prices and technical analysis of various cryptocurrencies. Global traders are also a key segment, with the platform available in multiple languages and accessible via iOS and Android apps.