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MileIQ Target Audience

The target audience for mileage tracking apps such as Driversnote and Hurdlr consists of individuals and businesses that need to accurately record and report mileage for tax deductions, expense reimbursements, or business purposes. This includes: * **Self-employed individuals and freelancers:** Professionals who use their personal vehicles for business activities and need to track mileage for tax deductions. * **Independent contractors:** Drivers for ride-sharing services (Uber, Lyft), delivery services (Postmates), and other gig economy workers. * **Small business owners:** Entrepreneurs who need to monitor vehicle usage for business operations and employee reimbursement. * **Employees:** Individuals who use their vehicles for work-related travel and need to submit mileage logs to their employers. * **Businesses with fleets of vehicles:** Companies that require a comprehensive solution for tracking mileage, managing vehicle expenses, and ensuring compliance with tax regulations. * **Managers:** Who need to review and approve reimbursement expense claims of their employees.

User Segments

MileIQ Geographic Distribution

The US dominates the market, followed by Canada and the UK, reflecting strong adoption in North America and Europe. Australia and Germany show growing interest.

Top Countries

United States flag

United States

60%
Canada flag

Canada

15%
United Kingdom flag

United Kingdom

10%
Australia flag

Australia

8%
Germany flag

Germany

7%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Most users live in households of 1-2 people with a medium income level, which is consistent with self-employed individuals and small business owners.

Employment Status

Income Distribution

Education Level

MileIQ Behavior Analysis

Behavior Profile

Mileage Tracking
Expense Management
Tax Deductions
IRS Compliance
Automation
Productivity
Report Generation
Time Saving
Accuracy
User-Friendly Interface
Integration
Mobile App
GPS Tracking
Categorization
Reimbursement
Real Estate
Delivery Driving
Small Business

Device Breakdown

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