Age: 26

Gender: Female

Occupation: Social Media Manager (Part-Time Instructor at local college for Marketing Courses). Demand generation through link-in-bio to increase the reach of her course offering to prospective students and working professionals looking for career enhancement/switch opportunities from marketing domain to digital marketing field. She also actively manages paid campaigns on social media and google and does email marketing to her existing leads for course registrations to drive revenue for the college with the help of her team of interns and associate instructors. She uses free tools and her own creativity to manage things due to resource constraints for marketing programs in community colleges. She is actively learning generative AI and trying to leverage it in digital marketing campaigns to boost course registration for her college in limited budget and with limited bandwidth with support of interns. She is an expert in content creation using generative AI but a novice in its commercial application in her work. She also teaches short courses on leveraging generative AI for business use to generate additional revenue for the college she works for. She tries to build thought leadership in the domain of generative AI and digital marketing to get better roles in coming years while working for community college to cater to students from minority and underprivileged segments of the society in an affordable fee and less financial burden on them. She loves solving social problems in small but innovative ways using digital marketing for community service. She is actively building a network on Linkedin to connect to digital marketing leaders, professionals and companies so that she can place her students in good paying jobs after completion of their degrees and help them thrive in their lives and career and have a meaningful social impact in their lives and the community they live in. She is very active on Instagram, Tiktok, Youtube and LinkedIn to create awareness about her program and courses in the college and attract more people to her program to generate revenue for the college and social impact through her innovative digital marketing strategy and social media promotion techniques. She uses tools like Canva and Google Suite and MS-Office and a student management system and digital marketing automation platform called HubSpot at the community college where she works. She also teaches students using Zoom and Google Meet and creates content using tools like ChatGPT and Midjourney to create engaging content in a limited budget for her program and for students to learn.

Education: Bachelor's Degree, Marketing

Age: 30

Gender: Male

Occupation: Marketing Coordinator (Small-Mid sized business owner in e-commerce domain). Ben is an entrepreneur who sells handcrafted goods online. He uses bio links to showcase product catalogs, promotions, and social media profiles. He actively uses social media to showcase his products and brand image. Ben seeks an affordable solution that enhances his brand and seamlessly integrates with his existing marketing workflows. He sells through his own website and social media channels and also leverages social media channels to generate leads and sales. He is looking to expand his team and brand into a global enterprise gradually from his small business and is looking for solutions that can help him in his mission. He wants to automate marketing processes and is looking to integrate different tools to his existing marketing tech stack to grow his business rapidly and in a scalable way without making huge upfront investment in marketing operations. He uses a CRM, Project management platform, Email marketing tool and Paid Ads Manager for his small business to scale revenue and outreach efforts for his brand to make it a global brand and e-commerce behemoth. He also has a Shopify store integrated into his website and social media accounts and wants to streamline the experience of consumers and enhance brand perception through innovative strategies. He keeps experimenting with various ways of marketing to create a better product discovery experience to drive sales through existing and new consumers.

Education: Associate Degree, Business Administration

Age: 24

Gender: Female

Occupation: Content Creator (Part-Time YouTuber, Vlogger, Tiktoker). Chole primarily uses Tiktok, Instagram and Youtube to promote her content and increase user engagement and build a loyal fan base and revenue through collaborations. She is interested in content promotion across all the three platforms. She seeks a seamless solution that enhances her visibility and increases user engagement and follower count and revenue generation via ads and brand deals. She actively uses social media to showcase her lifestyle and daily routines. She wants to expand her reach and is looking for solutions that can help her to connect to brands and influencers to collaborate and drive better brand recall and promotions for the deals she has closed. She seeks to optimize and monetize social media content effectively and build a global brand image.

Education: High School