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Major Markets
Morgan & Morgan
Law Offices of Anidjar & Levine
Morgan & Morgan
Extensive national presence
High brand recognition
Large advertising budget.
Perceived as a 'settlement mill' due to high volume
Less personalized client experience
High overhead costs.
Expand into new niche legal areas
Leverage AI for case management efficiency
Increase direct client engagement through mobile apps.
Intense competition from local firms
Negative public perception from past criticisms
Changes in tort reform limiting damages.
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