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Bayville Golf Club Target Audience
Bayville Golf Club's target audience consists of affluent individuals and families in the Virginia Beach area who are avid golfers and seek a private club experience. This includes business executives, community leaders, and other professionals who value networking opportunities, social events, and high-quality amenities. The club's emphasis on a limited membership of 300 suggests a focus on exclusivity and personalized service, targeting those who are willing to pay a premium for a superior golfing and social experience. Additionally, the club caters to those interested in hosting special events like weddings, parties, and corporate outings.
User Segments
Age: 52
Gender: Male
Occupation: Chief Financial Officer (CFO) at a Regional Bank Branch Office of Virginia Beach, VA HQ'ed Bank Holding Company in Chesapeake, VA; $1.5 Billion Assets Under Management (AUM). Branch Office with approximately $200 Million AUM and 20 Employees Supervised by Robert Thompson as CFO and Reports Directly to the Bank President (CEO). Robert's Primary Role is to Review and Assure Regulatory Compliance Regarding the Bank's Commercial and Residential Lending Activities and Investment Banking Securities Trading Activities; along with Directing the Bank's Credit and Interest Rate Risk Management Programs and Compliance Oversight Functions; and he routinely interacts with External Bank Examiners from both the Virginia Bureau of Financial Institutions (VBFI) and the Federal Reserve Bank of Richmond (FRB). Robert also Manages Relationships with Trust Investment Officers (TIO)s, Registered Investment Advisors (RIA)s, and Licensed Financial Planners (LFP)s who oversee the Bank's Retail and Corporate Client Deposit Accounts and Retail and Corporate Client Investments for the Branch Office's Customer Base that resides in Virginia Beach, VA and Chesapeake, VA (Southern Hampton Roads). He lives in Virginia Beach, VA with his wife, and they spend time together each year playing golf and going to social gatherings, networking, and luxury lifestyle events with his work colleague peers and their families in Chesapeake, VA, Norfolk, VA, and Virginia Beach, VA; and they like to travel to the Outer Banks of North Carolina for long weekends, and have previously traveled to the Caribbean for Golfing Resort Trips; and they are now considering additional destination golfing and resort travel experiences such as Myrtle Beach, SC; Kiawah Island, SC; Hilton Head Island, SC; Pinehurst, NC; and Orlando, FL at Disney World Resort Hotels and Golf Courses. Robert is Highly Engaged in Community and Networking Activities; having Previously Served on the Chesapeake, VA Rotary Club Board of Directors in 2021-2022, and now serving on the Virginia Beach, VA Rotary Club Board of Directors; having Previously Served as Treasurer of the Chesapeake, VA Rotary Club; and now as Treasurer of the Virginia Beach, VA Rotary Club. Robert has a High Net Worth and High Annual Income, and an Investment Portfolio Exceeding $3 Million in Total Value. Robert's Bank Branch has a Relationship with Bayville Golf Club; and some of the Commercial Clients of the Bank Branch are Members of the Golf Club. Robert has attended at least 1 social event at Bayville Golf Club (Bayville Tavern).
Education: Master's Degree, Business Administration
Age: 48
Gender: Female
Occupation: Senior Partner at a Law Firm
Education: Professional Degree, Juris Doctor (J.D.)
Age: 60
Gender: Male
Occupation: Real Estate Developer
Education: Bachelor's Degree, Business Administration
Robert Thompson
Goals
- To find a prestigious golf club that offers exclusive access and a sense of community with like-minded individuals
- To improve his golf game through access to a well-maintained course and practice facilities
- To network with other business leaders and potential clients in a relaxed and social setting.
Pain Points
- Difficulty balancing work commitments with personal time for golf
- Inconsistent tee times and crowded courses at public facilities
- Lack of exclusive networking opportunities with other high-level professionals.
Bayville Golf Club Geographic Distribution
Bayville Golf Club primarily targets affluent individuals in the United States, with a strong focus on the Virginia Beach area. Minimal interest is observed from other global regions.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Most target users live in households of 2-4 people and have a high income level, indicating affluent families and couples who can afford luxury leisure activities.
Employment Status
Income Distribution
Education Level
Bayville Golf Club Behavior Analysis
Behavior Profile
Device Breakdown
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